Consumers own the dealership of tomorrow, today… so get to know your new boss! Monetizing social networking is the challenge of the day and automotive advertising agencies that hope to serve their auto dealer clients need to apply new technologies and consumer-centric solutions to put their customers to work for them.
One constant in the auto industry is change, and since human nature is also a constant, most productive change is driven by technology. New technology driven solutions are able to integrate proven real-world selling systems with efficient and scalable online platforms to sell more vehicles and service with less staff. Auto dealers know they need to leverage social media and the viral marketing messages that it generates, but they don’t have the resources or skill sets to do it; yet! Salespeople and brick and mortar dealerships will always have a role in the sales process, however tomorrow’s virtual dealerships are already being built. Automotive advertising vendors have developed a variety of customer-centric online applications that blur the line between the real and the virtual world allowing dealers to use C2C comments to market to social networks from the inside out vs. B2C that does it from the outside in.
So you need to advertise your product or service online, and you’re considering your budget? Finding an affordable advertising agency is not like pursuing some unattainable romantic partner; the Internet offers a wide range of ad agencies to choose from. It’s important, however, that you actually ‘marry’ the one that’s right for you.
Web design agencies build professional-looking web pages, and they’re the ones you call on for your web design needs.
“Blogs Will Change Your Business” declared the front cover of the May 2, 2005 Business Week. Without question, the Web publishing format is gaining popularity as a legitimate new business marketing tool.
A well developed blog provides fresh, updated content and natural links in abundant supply, and it does so in ways that far exceed the capability of other types of web content. Blogs are often the most regularly visited parts of a companies website.
Technologically savvy businesses are using blogs to build relationships with their clients and prospective clients by sharing information, their culture and expertise. However, it doesn’t appear that ad agencies are that technology savvy. Instead of leading the way they are often lagging far behind and that is a sad reflection on our industry.
It’s traditional on New Year’s Eve to announce your New Year’s resolutions, those things that you’re going to do better or more of during the new year. Below are a few suggested new business resolutions that will make 2008 a brighter year for your agency:
o Resolve to create an integrated New Business Action Plan for the year. Unbelievably, 62% of agencies don’t have a planned new business effort. Remember, this isn’t rocket science. All that you need is a 1- 3 page tactical plan that list key target segments, strategies, timeline and ballpark budget. Having a plan will also allow your agency to automate, or at least, semi-automate, most of its new business processes (mailings, RFP responses, presentations, etc).