More individuals and businesses are using radio advertising to reach prospective customers and clients now more than ever before. By engaging a top-notch radio ads agency, individuals and businesses can reach millions of people locally and nationally who enjoy listening to the radio at all hours of the day and night.
What makes radio ads more popular than any other form of advertising is that radio advertisements can be played across a variety of radio networks, including traditional radio, national satellite radio and Internet radio. Millions of people listen to the radio each and every day. In recent years, Internet radio has become very popular and now reaches over 70 million people per month. By using a variety of cross-marketing channels and other innovative marketing techniques, a radio ads agency can help advertisers reach a countless number of prospective clients and customers locally and nationwide.
Advertising is defined in Wikipedia as, “a one-way paid communication through a medium in which the sponsor is identified and the message is controlled by the sponsor.” Fields that are similar to the field of advertising, and that are often used interchangeably with it, are publicity and public relations. Media that are used to convey the message include TV, radio, the Internet, billboards, magazines and newspapers.
The field of advertising can be difficult to get into as jobs are in great demand and there are numerous talented and creative people waiting to get them. Advertising is rewarding, but it is also hard work, the hours are long, with a lot of overtime, working on weekends is practically mandatory. There is also untold stress as deadlines loom, ideas are rejected or projects fold. But for many people the creative expression alone is worth all the difficulties that are encountered. When all the crying is done, there is also the pride of seeing your work in magazines or on television.
Creating and maintaining healthy professional relationships with media contacts are key components of promoting your clients and their products. Below are a number of simple tips for working with the media:
1. Most reporters, particularly those with daily morning shows or publications, prefer to get calls fairly early in the day. Their deadlines are typically in the afternoon or early evening.
2. Return all reporters’ calls within the hour, or as promptly as possible, even if you know the inquiry is about a negative topic.
Cornerstone to an Ad Agency is high profile clients. Clients include businesses and corporations, non-profit organizations and government agencies and we are often hired to produce multifaceted new media advertising campaigns. While some advertising agencies limit the amount and kind of service they offer. Such agencies usually offer only one or two of the basic services. For example, although some agencies that specialize in “creative” also offer strategic advertising planning service, their basic interest is in the creation of advertising. Similarly, some “media-buying services” offer media planning service but concentrate on media buying, placement, and billing. On the other hand The McKenna Agency has 5 specilized divisions;
1) Northwest Photo and Video – HD Video and Stock Photography services,