It used to be that you could build a web page and people would magically find it through the various search engines, unfortunately, that was back before there were millions of new web pages created daily, and those days are long gone. Today you really have to work at optimizing your web pages for search engines if you want your information to be found. Just adding a few keywords and commenting on other similar sites just doesn’t work anymore. Search engine optimization, first and foremost, means you have to keep up to date with what algorithms search engines are running so you can best optimize your web pages.
Because many webmasters have taken advantage of search engine loopholes and literally spammed the internet with keywords, search engines like Google have had to severely restrict optimization tactics formerly used and in many cases will punish a web site for employing such practices. Buying links, spamming keywords, using automated software to write or post to your site, and spamming the same or spun articles to multiple article directories is bound to get you in trouble.
For decades advertising agencies and communications firms have competed for new business in a high stakes race to show prospective clients how they can help them improve their business. The process usually involves review of credentials as well as demonstration of initial business ideas and thinking. Sounds exciting? Not really.
So, how does an ad agency get up to speed on a prospective client’s business enough to show them smart and relevant thinking?
The motive behind hiring an advertising agency is to support and promote a product or service and improve its public image in front of the targeted audiences. No matter the advertising agencies in Chicago are small or large; the only function of the advertising agency is to promote the product. Hiring an advertising agency becomes successful not only when people remember their ads but also when people realize the need to buy the product or service so that they can benefit or have satisfaction from the product that the ads shows them.
You will find many advertising agencies in Chicago, some offer basic services and some offer specialize services. Under the basic services offered by Chicago ad agencies, you will have creative services which include media placement and planning. Some specialized services offered by advertising agencies in Chicago includes help wanted ads, classified ads, recruitment ads and those you can find yellow pages. Also, an engineering or industrial agencies advertisement requires product specific ads. There is some layout or terminology which may not be a part of full service advertising agencies and which may require marketing niche strategy.
An advertising company is a potentially very successful and enjoyable business, but only if done correctly. Advertising promotion is older than most people think, and here is a brief history of advertising companies.
There are four very influential inventions that have shaped the media and thus the advertising industry – the printing press, radio, television and the Internet. The printing press made the wide dissemination of information with words on paper possible, mainly advertisements in newspapers and magazines. Selling material had to be created and advertising agencies were born.
The first advertising agency, Volney B. Palmer, was opened in Philadelphia in 1841. By 1861 there were 20 advertising agencies in New York City alone. Among them was J. Walter Thompson, today the oldest American advertising agency in continuous existence. Radio became a commercial medium in the 1920s.